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Oklahoma State University

ETM 5391 New Product Introduction and Commercialization

Elements of the new product introduction (NPI) process and its impact or business strategy and planning. Organizational resources required for NPI and tools for determining commercial viability.

Summer Dates: 
Monday, June 11, 2018 to Friday, August 3, 2018

Additional Information: 

Prerequisites: Admission to the MSETM program or consent of instructor.

Registration Procedure: 

Dr. Dan Tilley